SICUR is the International Security Exhibition, a biennial event organized by IFEMA MADRID that has established itself as a key reference in Spain for the comprehensive security sector. It brings together companies, associations, professionals, and users from both the public and private sectors to present the latest innovations and technological developments in various areas of security.

We were proud to take part in this important event, presenting both our bestsellers and our latest innovations.

Our newest collection, Reebok Floatzig Safety (available from early May), attracted strong interest from visitors. Combining lightweight comfort, modern design, and high performance, these shoes are made for professionals who want to move through their day with energy and confidence.

The Reebok Flex Trainer Safety collection also captured significant attention, confirming the growing demand for footwear that blends safety, comfort, and style.

Featuring a DuraFlex foam midsole combined with anatomical flex grooves, the shoe adapts naturally to every movement while maintaining excellent support throughout the workday. The integrated stability cradle ensures a secure fit, helping the wearer stay focused and protected at all times.

Designed with XTR® extra-wide toe caps, the Flex Trainer Safety provides enhanced protection without restricting natural toe movement, ensuring both safety and comfort. In addition, the MemoryTech Massage 2.0 removable footbed delivers cushioning and a subtle massaging effect with every step, further improving all-day comfort.

Overall, SICUR Madrid 2026 was a great opportunity to connect with partners, showcase our solutions, and strengthen our presence in the market.